Screening Room: Visual Identity Design Project
The brief for this project was reconsidering the visual identity of an existing organisation. The final outcome is a new logo, along with deliverables for print and digital contexts.
In response to the brief, I chose to redesign the visual identity of Screening Room, which is a boutique cinema in Singapore. The new design plays with the concept of overlapping letters and the idea of flickering film to create a more interesting visual language. The concept of the new logo allows for more versatility, which can be altered to fit different aspects of the brand.
In addition to the logo, a mockup of a website, movie tickets and bar coasters have been made to further illustrate the visual identity of the brand.
More details about the work can be found here.
